Role: Art Director
Agency: VML
I helped on the new business pitch, winning and having VML become Smirnoff's social and digital AOR. During my time on the account, I produced organic social content, paid digital ads, and, occasionally, creative campaigns and activations for both the US and Global markets.
Smirnoff ICE SMASH: Full Flavor Unleashed
SMASH is all about bringing bold, full flavors together. We're our best selves when we don't hold back either. How do we celebrate this? Let's unleash our flavors.
This campaign was created for the US market with OOH, paid digital ads, and organic social deliverables.
Skills: concepting, pitching, art direction, design, content ideation and execution, production and post production oversight
Paid Social
I created paid content for the US market for Instagram, Facebook, Twitter, Pinterest, and Snapchat.
Organic Social: Evergreen
I created always on organic content for the US social channels. Platforms included Instagram, Facebook, Twitter, and Pinterest. Below are just a few of my favorites!
Organic Social: Activations & Events Coverage
When it came to activations and events, I collaborated with agency partners to plan and curate shot lists and posts ideas. I also provided both on-the-ground and virtual support during the events to help capture, edit, and post content.
Ad Hoc Work
These were some cool opportunities that came my way: designing a sky banner that flew over my home city in Miami Beach and designing stage screens for Rolling Loud.
Global Campaign: We Do We
I helped establish Smirnoff's We Do We global campaign on social. The brand's new platform is all about igniting the collective spirit, championing the magic that happens when everyone brings their unique tastes to the party. Taking the new look and feel + messaging, we created social content for markets around the world to use as a guide and inspiration. Social channels included Instagram, Facebook, Twitter, and Pinterest.
Product Photography
For the new biz pitch, I set up a scrappy photoshoot in my backyard and took some shots (pun intended) of Smirnoff's different products. Check a few of them out below!
