Role: Senior Art Director
Agency: VML
Created organic and paid social content across evergreen and campaign efforts for Microsoft brands on platforms such as Instagram, X, TikTok, Facebook, and Snapchat.
Windows: 2M+ followers (IG), 8M+ followers (X), 44M+ followers (FB)
Microsoft Store: 750K+ followers (IG), 1M+ followers (X), 211K+ followers (TT), 2M+ followers (FB)
Record breaking creative for Microsoft Store across all platforms. This video was a top performing organic post over the last 2 years (posted in 2024 and I had been on the account for less than 3 months) and a top performer in paid, surpassing all benchmarks and bringing in a strong volume of TikTok followers.
IG: 5.1M+ views, 154K+ likes, 27.6K+ comments, 12.7K+ shares
TikTok: 1.1M+ views, 73K+ likes, 16.7K+ comments, 9K+ saves, 1K+ shares
IG: 6.5M+ views, 82.2K+ likes, 1.5K+ comments, 4.8K+ shares
IG: 891K+ views, 34.3K+ likes, 950+ comments, 1.7K+ shares
IG: 501K+ views, 12.9K+ likes, 480 comments, top paid performer
This video was part of Microsoft Store's three 2024 Spring Sale campaigns (Xbox games, Movies, and Apps). Paid observed a 127% jump in CTR with the campaigns being the driving force behind this performance. All Snapchat campaigns under these initiatives performed at or above CTR benchmark with Apps driving an outstanding CTR of 5.63% (88% above benchmark).
This video was part of Microsoft Store's three 2024 Spring Sale campaigns (Xbox games, Movies, and Apps). Paid observed a 127% jump in CTR with the campaigns being the driving force behind this performance. All Snapchat campaigns under these initiatives performed at or above CTR benchmark with Apps driving an outstanding CTR of 5.63% (88% above benchmark).
This video was part of Microsoft Store's three 2024 Spring Sale campaigns (Xbox games, Movies, and Apps). Paid observed a 127% jump in CTR with the campaigns being the driving force behind this performance. All Snapchat campaigns under these initiatives performed at or above CTR benchmark with Apps driving an outstanding CTR of 5.63% (88% above benchmark).
Top paid performer on TikTok for June 2024. 991K+ likes, 3.4K+ comments, 1.2K+ shares. CTR: 0.68% vs. 0.61% BM.
This video was part of Microsoft Store's 2024 Back-To-School campaign. Organic content gained 5X higher SER over last year's content. Paid TikTok ads outperformed BM CTR by 41%.
This video was part of Microsoft Store's 2024 Back-To-School campaign. Organic content gained 5X higher SER over last year's content. Paid TikTok ads outperformed BM CTR by 41%.
TikTok: 557K+ views, 26K+ likes, 400+ comments
